Fast forward 18 months and Kanye is back at it, but this time doing more than just standing for a photo-op with the president. Reactivating his Twitter account, he unleashed a tweet storm to end all tweet storms where he included such gems as “Some people have to work within the consciousness while other people can shift the consciousness”, “Just stop lying about shit. Just stop lying” and perhaps my personal favourite “Truth is my goal. Controversy is my gym. I’ll do a hundred reps of controversy for a six pack of truth.” I mean, truly this was golden stuff. Then came an announcement phase, disclosing the release date for his album, a collaboration project with Kid Cudi and Pusha T’s album, all dropping in early June (to my huge excitement).
Then things got serious when he dropped the 7 word bombshell
that broke the delusions of so many, “I like the way Candice Owens thinks.” A
google search later, and much of Kanye’s fanbase was outraged. A CONSERVATIVE?
How could he? Does he not understand the plight of black people? Is Kanye West…
you guessed it… A RACIST? So on and so forth. But he went on.. “Self
victimisation is a disease”, “There was a time when slavery was the trend but
apparently that time is still upon us. But it’s now a mentality.” He then,
hilariously, posted himself watching notorious Trump fan Scott Adams’ video, talking
about how Ye had flipped the culture on it’s head with his comment about
Candice, which knowing Kanye’s history would have been a huge boost to his ego
and pushed him further down the rabbit hole. The real kicker though came just a
couple of days ago, Kanye saying plainly that he loves President Trump and that
they share, wait for it.. DRAGON ENERGY! I mean, I’m trying to be semi-serious
here, but really, the best Hollywood screenwriter couldn’t make this shit up.
He then posted his MAGA hat, the cherry on top of this beautiful symphony of
trollery. Chance, The Rapper later chimed in saying “Black people don’t have to
be democrats.”, as well as Kim Kardashian who staunchly defended her husband’s
right to like whoever he wants. Who would have thought the day would come where
Kim Kardashian is making more sense than The New York Times?
Now, why did I bother laying out this timeline of Kanye’s
tweets? Why does all this matter? Well, by Kanye doing what Kanye has always
done, stir up the hornet’s nest, he unintentionally exposed many ugly truths
about the liberal-conservative culture war that has been brewing furiously on
social media for years now, and for once, forced people at least temporarily
out of their ideological echo-chambers. The internet has always been a double
edged sword when it comes to free-speech and the open exchange of ideas.
Initially it promised to be the bastion of such principals, many social
networks had humble beginnings as tools primarily designed for connecting
people who might not otherwise associate with one another. What they have
slowly morphed into however, are moral arbiters tasked with the promulgation of
“acceptable discourse”. We can see this playing out legally at the moment with
Mark Zuckerberg’s testimony on Capitol Hill a few weeks ago, rightly being
asked by Ted Cruz just what the principal role of Facebook actually is. Are
they a biased publisher or a neutral platform? Clearly, he doesn’t quite know
the answer, but legally it has to be the latter. He can’t have it both ways. What
we know for certain is happening though is that social networks are cracking
down on whatever they consider to be “hate speech”, a vague, subjective term
that really means “speech we don’t like”. Now, this cleanse of mainly
conservative voices is yet to fully play itself out, but the wheels are most
definitely in motion. Conservative content, especially independent content, is
routinely being demonetised on YouTube, censored on Twitter or actively removed
from people’s Facebook timelines by biased algorithms. One of the fundamental
questions of the internet age is waiting to be answered, do Mark Zuckerberg
and Jack Dorsey want to promote diversity of thought, or do they want to be moral
adjudicators?
But how does this tie in to Kanye’s tweet storm? Whether he
meant to or not, Kanye opened up a schism in the normal order of social media.
The recipe; huge celebrity, perceived to be of the left and for social justice,
a free thinker who loves controversy. The truth is, the left knew that Kanye was
always a danger in the culture war simply because he can not be pigeon holed.
He has routinely shocked me with his very unique blend of provocation and a
disregard for social niceties and norms. Love him or hate him, he will never
give you anything but his honest take on things. Many of those takes might be
ignorant and crass, but they are always from the heart. However like many great
artists throughout history, he has been routinely mischaracterised by people
who think he stands up for them and their beliefs. A comparison can be made to
my favourite artist ever, Bob Dylan, who also resolutely refused to be labelled
as standing for an ideological position, and predictably got torn to shreds
when he then chose to go against the ideas of the group. The mistake people
make is associating individual statements on distinct situations with a firm political
affiliation. It is possible for instance, for Kanye to see George Bush’s
response to hurricane Katrina as insufficient or even racist, without him then
having to swear an oath of allegiance to the Democratic Party. The unfortunate
truth of social media is that it promotes tribalism and radicalism on both
sides, encouraging group think and closed debates where thinking is not required.
There is a human desire to seek out the collective in all of us. It is secure,
safe and doesn’t require the confrontation of chaos that comes with considering
radically different viewpoints. Nobody is exempt, and even without dodgy
algorithms these social and cultural divides are simply inevitable on a
platform that requires little courage or accountability.
But what Kanye has done over the last few days is shatter
this divide to some degree, as trivial and non-consequential as it all sounds. Liberals
have been forced to look at one of their cultural hero’s in a whole new light,
and likewise conservatives have had to look more seriously at someone they chose
to dismiss as crazy for a long time. Sadly, the echo-chambers are
too powerful to be taken down so easily. In fact ironically, the response to
these tweets has shown me that the reverse might be true – they might be
strengthened. I am sure that Kanye will prompt some liberals to look up the
likes of Candice Owens and Scott Adams, who I think are reasonably rational
political commentators, and perhaps they will re-evaluate some of their
long-held prejudices. Likewise I hope that some conservatives will take the
likes of Kanye and others like Kendrick Lamar more seriously and push for
greater cultural unification. But I suspect and see a much more sinister side to
all of this. Many liberals have simply doubled down on their beliefs, promising
to boycott Kanye’s future albums, sell their collections of his shoes and
commit themselves to attacking him vehemently. Equally there are right-wingers
who are trying to use Kanye as a weapon for their own rigid ideology, one that
I am personally more inclined to but by no means fully attached. The truth is
that Kanye is the same person he always has been since bursting onto the hip hop scene in 2004, and we have to take his utterances one by
one and sometimes with a grain of salt.
Scott Adams’ argument is that a Kanye, like Trump before
him, has broken long-held cultural taboos and opened up an a new frontier for free-thought
that will act as a gateway for all of us to escape our ideological mental
prisons. This all sounds great, but isn’t this space also a power vacuum that
will be filled by a new set of demagogues? There is no obvious reason to think otherwise. I like a lot
of what Trump has done as president, but you’re a fool if you think he hasn’t
also done a great deal of harm to the idea of decency and honesty with his
rhetoric. Populism is incapable of fostering a truly healthy public debate on
important issues, as we are seeing with this degradation of common values on social media. It is a dangerous game to play. What we really need is
a space that can act as buttress against ideological possession, much like the territory people like Jordan Peterson have opened up with his hours of lectures on
personal responsibility and individualism, or Sam Harris’ ideas about mediation,
the need for rationality and the scientific method. These are people who I see
as really leading the charge against the Hell on the extremes of politics, with
their willingness to debate their ideas with people to which they disagree in the public arena,
as it’s clear to any thinking person that there is a reason for both sides to
exist. If Kanye or anyone else can add to that discussion then I applaud him
for that. In truth I already applaud him for not being afraid to speak his
ideas loudly, just as he always has. But let’s keep it in perspective,
worshiping or hating the man will get us nowhere. Let’s start seeing each
other as fellow brothers and sisters instead of despicable enemies, and judge
each idea (or tweet) on it’s own merits. Adams is right that we have a chance
to forge a new world, but we must do it responsibly and with our highest
virtues in mind, free-speech, compassion, understanding and critical thinking. Or
as Kanye says, “Be fearless. Express what you feel not what you’ve been
programmed to feel.”
Where this surreal story will lead is anyone’s guess and I
can’t pretend to know anymore than anyone else. As always there have been
takeaways that I like and others that are straight up crazy. Predictably The
Washington Post labelled Kanye alt-right, another term that has been twisted to
the point of utter deformity by it’s overuse. Ben Shapiro credited West but
warned people that he might still be a crazy lunatic and to not jump to
conclusions. The late night hosts gave spiels denouncing him. But overall, the
comments on these tweets give the most accurate picture of the response, and
sadly it seems that a lot of his fans have put him permanently in the loony bin
and thrown away the key. Personally I wish Kanye all the best for his upcoming
album releases, which I await with baited breath. This might all turn out to be
the greatest marketing scheme in music history, as you can be damn sure that
our outrage obsessed culture will want to see what Ye is going to say when he
raps even if they are currently ‘boycotting’ him. I still predominantly care
about Kanye because I see him as one of the greatest artists of his generation,
controversial as that may be, but to pretend that this past week has not been a
significant cultural moment would be very naive even if I wish it wasn’t.
As Andrew Breitbart said “politics is downstream from culture”, and it’s about
time we got our act together on both fronts.
Send me your thoughts with a comment or on Twitter @Balzo93
Send me your thoughts with a comment or on Twitter @Balzo93